Code’s second zero-cost property is experimentation — you learn faster than anyone operating in atoms.
The advantage is not only that the next user is free. It is that you find out what is true faster, which compounds into the product itself.
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extends →The new leverage is code and media — zero marginal cost of replication, works while you sleep, needs no one's permission.Naval’s framing stops at replication: build once, serve millions. This adds the iteration axis, which may matter more — a physical business gets a few real experiments a year, a software team gets hundreds a month.