Output is effort times a multiplier — and effort is bounded by biology while the multiplier is not.
Most careers are spent growing the left term. The reframe is not that effort is unimportant but that it is the term with a hard ceiling, so marginal attention belongs on the other one.
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← supported byDistribution lowers the activation cost of every other lever at once.
Explains why media is the right lever to pull first: it is the one multiplier that raises the value of the others rather than competing with them for attention.
← has exampleAutomation ROI follows a power law — automate the constraint, not whatever is easiest to automate.A concrete rule for where to apply the multiplier. Most automation effort goes where it is convenient, which multiplies something that was never limiting the output.